. “One important thing for us is to keep the positioning low – we have dedicated people who are involved in fleet use and want to optimize and promote the aircraft wherever they are or where they are expected.” If you have to ask for the price, you probably can`t afford it, can you? This maxim will be favourable to you when you discuss with Mark Hardman, the current executive vice president of the Qatar Executive, the airline`s new diamond agreement, which allows customers to purchase flight time at fixed hourly rates for the airline`s fleet of private jets. “Historically, there were basically two products” in the corporate rental and private jet market, says Hardman, a 30-year veteran of the industry, “and the Diamond Agreement literally takes the best parts of both and combines them with this new product.” Mark Hardman, Executive Vice President of Acting of Qatar Executive, said: “We are very pleased to launch our custom diamond agreement, tailored to the precise travel profile of corporate and individual customers. Qatar Airways, with the launch of an innovative program that buys back the flight time of Qatar Executive`s private fixed-rate jet fleet, wants to set up a larger part of the business jet market – while increasing the overall size of this resolutely premium cake. Mark Hardman, Executive Vice President of Acting of Qatar Executive, said: “We are very pleased to launch our custom diamond agreement, tailored to the precise travel profile of corporate and individual customers. The program offers the greatest flexibility at a fixed price. In addition, we understand that due to the COVID 19 pandemic, customers are looking for versatile, quality services from a serious and financially secure operator. In the absence of minimum annual usage and maximum transmission times, the pre-purchased Diamond Agreement was designed to simplify private jet traffic, making the Diamond Agreement program unrivalled in terms of flexibility. Qatar Executive customers are also guaranteed availability for bookings already booked from 72 hours in advance. It is estimated that there are 680 fewer man-to-person touch points if you fly privately compared to commercial flights. “The private jet is a more reassuring way to travel in these times,” says Hardman.
“First of all, you can go much faster through a private airport terminal – in about 15 to 20 minutes – with fewer people around you. And while the Qatar Executive offers cheap “empty leg” bookings, “Diamond Agreement customers pay only for live flies, but you don`t pay for positioning.” “In these unprecedented times, travel needs often change and, as such, our customers can count on us for a bespoke service where unused hours are reimbursed at any time.” “The number of applications almost doubled from last year, and apparently there were times like March when we were exceptionally busy bringing people home.” Dubbed the diamond accord, it offers what Mark Hardman of Qatar`s executive considers welcome in these uncertain times.